NZXT, INC.
PROJECT 03 / 06
DESCRIPTION
One of my primary roles at NZXT was designing sales campaigns and sales related artwork. I worked with the copywriting / marketing teams year-round to develop web pages, banners, sales materials, sales branding, videos and other requested design deliverables.
SKILLS
Adobe Creative Suite, Animation, Illustration, DatoCMS, Figma, Storyboarding, Web Design
2020-2025
YEAR(S)
In 2021, I was tasked with designing a sale that had its own independent identity / branding / etc. for the Autumn shopping season. The concept I pitched - called the Legendary Loot Sale - was based upon loot rarity / loot packs which were very common mechanisms existing in the gaming space, and would be familiar to many of our customers. On the day of the sale, customers would receive long awaited "Legendary" deals.
2021 LEGENDARY LOOT SALE
This sale concept was a based upon loot rarity and packs which were very common mechanisms existing in the gaming space, something our customers would be familiar with.
HOLIDAY SALES
Throughout the years, I developed sales, gift guides, promotions and other web content - designing layouts, key visuals, branding and more.
In 2022, I was asked to develop a sale that was distinct from (but coincided with) Amazon's Prime Day, and which would reoccur (bi)annually. This design direction, inspired by pixel game art, offered lots of room to explore ideas each year and was intentionally designed to have re-useable assets for subsequent years.
2022 DREAM BIG SALE
The design aesthetic for the 'Dream Big Sale' carried over as planned to the next year's annual sale, where design elements were repurposed and the style kept consistent. This year, I used shades of light blue in the design and floating packages to hint at Prime Day's branding while remaining distinct.
2023 SUMMER SALE
